About us
(geared to dogs)
When it comes to feeding healthy, happy pets, we don’t believe in a one size fits all approach.
We started Hug so owners would have a real alternative to the usual poorly formulated pet food. What
drives us? Seeing the incredible difference a complete, whole food diet can make to pets’ quality of life.
Transitioning to cooked food for dogs & puppies
For puppies, once they’re ready, you can slowly introduce Hug to their current diet. For adult dogs, start by mixing Hug with their current food.
Day 1-2
1/4 Hug 3/4 Current Diet
Day 3-5
1/2 Hug 1/2 Current Diet
Day 6-8
3/4 Hug 1/4 Current Diet
Day 9
100% Hug
Hug is proud to offer the best raw food for puppies and dogs.
When choosing your recipes, we recommend feeding a variety of proteins where possible. Each kind of meat contains different amino acids and therefore presents a different nutritional profile.
We offer mixed proteins in both our puppy and senior ranges, ensuring our meals deliver a whole host of nutritional benefits while remaining suitable for specific life stage needs
Hygiene & storage
All Hug recipes are made using fresh raw ingredients and cuts of meat that are suitable for human consumption. We do not use green tripe in Hug food, so it’s safe to handle in the kitchen and can be stored in your fridge or freezer
Depending on how soon you would like to feed it, you can defrost Hug food in your fridge or at room temperature, keeping it cool once defrosted. The food is safe to keep refrigerated for 2 days once defrosted or cooked.
Wash your hands with hot water and soap before and after handling your pet's food.
Ideally, defrost raw food for cats in the fridge as this will limit bacterial growth.
Use a clear working area when preparing your raw pet food.
Once defrosted, store raw Hug food at the bottom of the fridge in closed containers. As with any uncooked meat, keep it away from cooked items as well as fresh fruit and veg
Our raw food for kittens and cats can be cooked in its packaging. Heat for up to two minutes using the microwave or the oven. Alternatively, empty into a pan and heat on the stove for up to two minutes.
Check its temperature before serving, then transfer to your pet’s bowl for feeding. If you prefer, it can be fed straight out of the tub it arrives and is cooked in
Wash and disinfect all surfaces and utensils that have been in contact with raw and cooked mea
After each use, wash your pet’s bowls, dishes, and utensils with soap and hot water, rinse properly, and dry before the next use. If you’re using a dishwasher, wash using a high temperature setting.